BitPay Wallet
A mobile cryptocurrency wallet designed to allow you to buy, spend and store crypto privately and securely without an account.
Role:
UX/UI Design, Product management, creative direction
Primary Objective:
Increase successful payments, reduce friction, reduce support tickets related to payment exceptions. Create a delightful experience
Methods:
Task flows, Surveys, User Testing, Prototyping Design, UI Animations
The Problem
The one single benefit of crypto is that using it isn’t dependent on a central institution. Because crypto exchanges would often get hacked in the early days, there existed a large demographic of people who preferred to manage their own crypto. However, storing and managing digital assets was quite technical and difficult to understand and use.
Looking at the big picture
The objective was to create a simple and easy to use application for buying, storing, spending, and managing your cryptocurrency assets without an account. All while keeping the highest regard for security and privacy. The value propositions for the user were just as valuable for the BitPay the business which also provided merchants the ability to accept crypto as a payment. This required really good onboarding end intuitive features that could educate users.
Research
Most of of the UX research consisted of competitive analysis, user testing and in-app surveys. We studied the positive and negative experiences of similar financial and non-financial apps. Through user-testing and surveys we listened for the user’s preferences, suggestions and feelings. We were careful not to react too quickly to their request, but we listen to empathize with their concerns. In the end the goal was to constantly add value such that they remain comfortable using BitPay wallet.
Features
Storing funds securely
Most of of the UX research consisted of competitive analysis, user testing and in-app surveys. We studied the positive and negative experiences of similar financial and non-financial apps. Through user-testing and surveys we listened for the user’s preferences, suggestions and feelings.
Sending & Receiving
Spending
Most of of the UX research consisted of competitive analysis, user testing and in-app surveys. We studied the positive and negative experiences of similar financial and non-financial apps. Through user-testing and surveys we listened for the user’s preferences, suggestions and feelings.