BitPay Website
The BitPay brand and website was designed to help both consumers and businesses explore the utilities of crypto.
Late 2018
Role:
Research / Creative direction / Project Management
Primary Objectives:
Improve the navigation. Distinguish the product use cases for both business and consumers. Clarify the brand message. Improve trust.
Methods:
Wireframes, Prototyping, Visual Design, UI Animations
Creating an improved brand experience
BitPay has always been known as a bitcoin payment acceptance platform. However as the industry grew, so too grew our product-market fit . In 2016 we released BitPay wallet along with the BitPay Visa card as a companion. With so many products in the mix, we needed a way to simplify our brand and messaging so that the product use cases appealed to both businesses and consumers."
The BitPay Design Team was responsible for ensuring the look and feel of the website as well as all products reflected the values of the brand. To help create a new online presence, I worked with marketing, engineering, and other designers to capture everyone’s great ideas. We communicated every step of the way through design reviews to ensure we were aligned and creating our best work in pixel-perfect detail.
Speaking to the consumer audience
Product photos of the card and wallet were also used to suggest how both products could be used together.
Because the wallet app is not account based, a simple call-to-action button was used to take visitors to a trackable landing page where a download link could be opened by using scanning with your phone’s native camera app.
Simple Navigation
After conducting a few user test, we determined that good navigation would be key to distinguishing both business and consumer products and use cases.
Demonstrating the value to merchants
The business tab was designed to develop trust as a brand. We accomplished this by using clear and easy to follow language of how the product solves a problem for businesses. Showcasing key metrics, and featuring how the product looks and highlighting testimonials from reputable companies that also trust BitPay. Establishing trust is important when you’re a startup frequently mentioned alongside conversations of speculative digital currencies.
